Redken

Salon Diva & Co. is exclusive to REDKEN 5th Avenue. It is ranked the number one product in all of the North America. Whether you are a blonde, brunette or redhead, your hair is your best accessory. Straight? Curls? More shine? Less frizz? No matter what you’re looking to achieve, Redken’s got the products to get you started. From fashion runways to street styles Redken brings you the latest in professional hair care and styling tips.

Redken Products

 

Color Extend Magnetics

COLOR CAPTIVATION CARE FOR COLOR-TREATED HAIR
A sulfate-free, non-stripping and lightweight shampoo gently cleanses and softens hair. The conditioner and Deep Attraction Mask contain high levels of Amino-Ions and Zinc Gluconate to attract color molecules, sealing them into the hair fiber to help preserve color

 

Blonde Idol

CUSTOMIZABLE CARE FOR BLONDE HAIR
A pH balanced and sulfate-free shampoo will gently cleanse and soften blonde hair without weighing it down. The dual-chamber custom-tone conditioner preserves cool/platinum or warm/golden blondes by depositing a calibrated blend of conditioner and color-depositing formulas, keeping each strand beautiful between salon visits.

Diamond Oil

STRENGTH AND SHINE FOR DULL, DAMAGED HAIR
Coriander oil smoothes, camelina oil softens and apricot oil conditions to rebuild dull, damaged hair. This custom blend of oils penetrate different layers of the hair to deliver shatterproof strength and multi-faceted shine.

Curvaceous

CURL DEFINING FOR ALL TYPES OF CURLS AND WAVES
Hair care and styling products specifically formulated to bring out the best in every curl. Sugar crystals moisturize and activate curls, moringa oil creates shine and bounce and UV filters protect color from fading.

High Rise

VOLUME FOR ALL HAIR TYPES
High Rise Volume creates polished lift for a big, voluminous hairstyle that rises above the rest.

Beach Envy

VOLUME FOR ALL HAIR TYPES
Beach Envy Volume gives you gorgeous, loose wavy hair with amazing body and soft texture… no sand required. Great for fine/flat hair or all hair types.

All Soft

SOFTNESS FOR DRY, BRITTLE HAIR
Omega-6 enriched, fair trade argan oil provides concentrated
deep conditioning to brittle hair. Instantly replenished moisture for intense softness, movement and shine.

Extreme

FORTIFIER FOR DISTRESSED HAIR
Reconstructs, reconditions and adds immediate strength without added weight. Provides extreme conditioning and protein for structural repair to the hair’s core. Helps prep hair before chemical services to prevent future damage. The Strength Builder Plus mask contains the highest level of ceramide to provide intense repair. Hair is 96% stronger after only 3 treatments.

Color Extend

PROTECTION FOR COLOR-TREATED HAIR
UV filters protect against color fading to maximize colors vibrancy whether it’s on color treated or natural hair. The cuticle is resurfaced for a smooth and reinforced for a reflective, shiny finish. The Rich Recovery deep conditioning treatment reconditions each strand for improved manageability for a freshly colored feel.


Hair Cleansing Cream

CLARIFYING SHAMPOO FOR ALL HAIR TYPES
Clarifies and works to remove copper, iron, hard water minerals and styling product build-up on all hair types. Formulated with fruit acids to add shine, it purifies and refreshes hair. Safe to use on color treated hair.

Cerafill

SYSTEM FOR THINNING HAIR
Powerful, targeted technology specially formulated for all types of thinning hair for men and woman. The detoxifying cleanser gently removes impurities with Zinc PCA, eliminating excess sebum and DHT to promote hair density and a healthy scalp environment. The conditioner nourishes and strengthens hair fibre with Ceramide to prevent breakage. As a result of this breakthrough formula, hair is plumped up with an increased diameter of 9%, creating an instant look and feel of fullness.

Pillow Proof

EXPRESS PRIMER
This time saving blow dry primer helps prevent breakage by repairing hair from the inside out, for hair that is 3X stronger with lasting volume. A “thermal blanket” of flexible silicone protects hair against damaging heat up to 450° F.
TWO DAY EXTENDER
Oil absorbing dry shampoo extends the life of blow-dries, and instantly refreshes hair to a full-bodied matte texture. Corrects product over-use too.

Heat Styling

EVERYTHING YOU NEED TO CREATE THE HOTTEST HAIRSTYLES
Lock in your look using blow dryers, flat irons and curling irons while keeping hair protected with the Heat Styling collection, featuring the exclusive Heat Guard Complex, for styles that are never too hot to handle.


 


Redken Hair Color
 

Redken is best known for its innovative haircare and styling products. What you may not know is that nearly 50% of Redken’s business results from professional haircolor. With this high demand for Redken professional haircolor, there is a huge opportunity to understand the benefits of professional haircolor. Whether you're looking for a fashionable new look or want to take a few years off by blending away gray, Redken haircolor products, along with your colorist's expertise, will get you the results you desire and will develop your custom color formulation following your color consultation.

Redken haircolor options include the latest fashion trends – from deep brunettes and fiery reds to cool blondes. If you're gravitating toward a highly stylized look, consult with your colorist to see how to best adapt the fantasy of the runway to your individual needs. Or you may choose to add depth and dimension to your natural haircolor with highlights or lowlights. Redken haircolor is divided into three categories – demi-permanent haircolor, permanent haircolor, and lighteners.

Demi-permanent Haircolor

Demi-permanent haircolor falls between permanent and semi-permanent haircolor, and lasts between 4 to 8 weeks, depending on how frequently you wash your hair.

Shades EQ Equalizing Conditioning Color Gloss

This year, Redken celebrates 20 amazing years of haircolor with Shades EQ, originally introduced as the haircolor that thinks it’s a conditioner. As the #1 long-lasting, no-lift, non-ammonia, demi-permanent haircolor in the U.S., Shades EQ has won BehindTheChair.com's Stylist Choice Award for the past seven years, and is one of the most versatile haircolor brands colorists can use – it provides healthy, shiny results, incredible conditioning with an amazing number of mixing possibilities. Shades EQ is used as a glaze, color refresher, and also color correction. Ingredients include acidic pH; no lift, non-ammonia formula; long-lasting colorants; wheat amino acids; and silicone.

Redken For Men Color Camo 10-Minute Camouflage Color

Redken For Men’s Color Camo 10-Minute Camouflage Color is a better way to fight gray, in just 10 minutes. The non-ammonia formula takes gray "undercover" as much or as little as he likes, brings out "pepper" in salt and pepper hair, ensures natural-looking, low-maintenance results and rejuvenates hair with more strength and shine. Applied at the shampoo bowl, it's a quick, discreet service, providing natural-looking results.

Permanent Haircolor

Permanent haircolor typically lasts 3-4 months and uses dye molecules that interact with your hair's natural pigment to create a final haircolor. Permanent color won't rinse or wash out.

Shimmer One 20-Minute Shine-Infusing Color Cream

Shimmer One, Redken's ammonia-free one level lift permanent color cream gives you luminous color results in just 20 minutes. Exclusive Tri-Light Technology delivers soft, radiant haircolor in 26 shades (plus clear), locks in moisture and protection, and infuses hair with a shine so strong, it shimmers.

Color Fusion Advanced Performance Color Cream

Color Fusion is a modern, permanent color cream that delivers healthy-looking, multi-dimensional haircolor. With over 100 shades in six categories, it can be used to lighten, darken, match natural haircolor, cover gray or to create high fashion techniques. Redken's specialized Colorbond Technology heightens its signature multi-dimensional color with optimum durability, condition, and shine. Ingredients include high tenacity dyes, ceramide, cationic conditioners, and coconut oil.

Color Gels Permanent Conditioning Haircolor

Color Gels is a reliable and dynamic haircolor brand for any shade of pigmented hair and is used to brighten, darken, change or correct, or for highlighting and creative color effects. Color Gels provides exceptional gray coverage, from a few strands to high percentages of gray. Ingredients include Redken’s Select Dye System containing 100% oxidative, UV-stable, long-lasting dyes for holding power and resistance to fading.

Lighteners

Lightening (also called bleaching or decolorizing) is the process of lightening hair – creating just a few highlights, lightening selected sections of the hair, or applying to the whole head. Whether you want to illuminate just a few strands, or go from brunette to blonde, lightening requires expertise and the right products.